• Public opinion - the sum of individual attitudes about the government, policies, and issues
    • Critical to the effective represrentation - leading vs following public opinion
    • To what extent do americans have meaninful opinions on the issues?
    • To what extent do they have basic knowledge of American government?
      • Education levels, race, ethnicity
      • Do they need knowledge of American government to form meaningful opinions?
        • Wisdom of crowds - collective rationality
  • How do americans form political opinions?
    • Individual experience
      • Gut rationality
      • Political party identification
        • Effect of the algorithm
          • Pushes candidates onto your feed
      • Social networks
        • People follow their friends
        • Demographics stay basically the same across candidates

Measuring Public Opinion

  • Direct communication from constituents (letters, calls, emails, and town hall events)
    • Rare and does ont reflect the opinions of typical voters - tend to hold the strongest views
  • Elections
    • However, many eligible voters do not vote
      • Turnout:
        • Greatest: general eelections, presidential, gubernatorial, midterm, mayoral
        • Least: primaries, - most dedicated and hold strongest views
      • Up or down opinion is not specific
  • Trend for november election: many more republican retirements than democratic
    • Not going to go well in november
    • Anticipating a wave election of Democrats

Measuring Public Opinion: Polling

  • Focus group - small group of individuals assembled for a conversation, led by a moderator
  • Scientific poll - polling a select usbset of a constituency with carefully written questions
    • Who to sample? who will vote? registered vs likely voters
      • Representative sample reflects demographics of population
      • Cell phones vs land line dialing, who picks up the phone
      • Internet polls arent random and are voluntary and unscientific
      • Random selection - randomly choosing to now over represent any group
      • Weightings adjust results based on differences between the percentages of specific groups in survery and demographic of larger populaiton
      • Margin of error a certain number
      • Mass survey - 1500 participants, larger than national polls. Larger polls increase certainty at a cost

Generational and Life Ctcle Effects

  • Political opinions change over the course of a lifetime
    • Life Cycle Effect
      • Impact of a persons age and stage in life on his or her political views
    • Generational effect
      • Impact of historical events experienced by a generation upon their political views
        • Great Depression, WW2, Vietnam, 9/11, Great Recession, Me Too
    • Older people are far more poltiically engaged than younger people

Globalization

  • US is dominant following WW2
    • China, Russia
  • Multinaitonal corporations
  • NGOs
  • IGOs
    • WTO
  • Globalized economy
    • US Free trade
    • Bilateral agreements
    • Regional agreements
      • North America
        • NAFTA - US, Canada, Mexico - Clinton
        • USMCA - US,C,M 2020 - Trump
          • Update to NAFTA
      • Asia
        • TPP - Trans Pacific Partnership - 2016 Obama
  • Globalization
    • Countries come together to increase trade and trade agreements
    • Bilateral, regional
    • Why do multinational companies want to increase their size?
      • Access to new consumers, allows them to decrease price
    • US Multinational Corporations
      • Coca cola, disney, berkshire hathaway, mcdonalds, the nba
      • Global footprint increases amount of money company will make
  • Outsourcing
    • Moving labor to foreign countries
    • Cheaper, but doesnt increase market share, shipping costs
    • Lower costs of living and lower safety centers
    • Causes pollution, exploitation, takes jobs from other countries
    • Cost of goods are lower
  • Free trade brings down cost

Effects of Globalization

  • Encourage democratization and transparency
    • EU required a certain level of democracy for admission and make gov decisions transparent
      • Trade benefits are motivation
    • NGOs report on human rights abuses
    • Tech advancements make protest easier and hiding abuses more difficult
      • More extreme views can unify criminal enterprises online
    • Outsourcing
      • Corporations race to the bottom to move production where labor costs are cheaper and regulations are more lax
    • Cultural homogenization

Measuring Public Opinion

  • Direct communication from constituents (letters, calls, emails, town hall events)
    • Rare and does not reflect the opinions of typical voters, tend to hold the strongest views
  • Elections
    • However, many eligible voters do not vote
      • Turnout is greatest for general elections and primaries
      • Up or down opinion, not specific

Polling

  • Focus group - small group of individuals assembled for a conversation, led by a moderator
  • Scientific poll - polling a select subset of a constituency with carefully written questions (question order, wording is important)
    • Who to sample? who will vote
    • Representative sample
    • How to sample, phones, etc
    • Internet polls, not random, voluntary, unscientific
    • Random selection in order to not over or under represent a group
    • Weighting - adjust results based on percentages of groups
    • Margin of error - plus minus a few percent
    • Mass survey - about 1500 partipants, larger polls increase certainty at a cpst

Surveys

  • Surveys that allow anyone to participate are not random or scientific and are not reliable
  • Straw poll - tally of support among people attending an event
  • Entrance survey - poll of people coming into an event
  • Exit poll - survey conducted outside a polling place, asked who they voted for and why
    • Information held until all polls close
    • Used to understand voting patterns
  • Benchmark poll - taken at the beginning of a political campaign
  • Tracking poll - determines level of support for a candidate or issue over time
  • Push poll - disguised as a survey, presents voters with negative views of opponent
  • Any poll - How truthful are the responses? distrust of media, 2016 election

Patterns within American public opinion

  • Predictors of public opinion
    • Party affiliation
    • Gender
      • Gender gap - american women are more likely to vote for the democratic party and men for the republican party
      • women tend to vote in higher percentages than men but this is a turnout issue and not a matter of a gender gap
    • Race and ethnicity
    • Socioeconomics

Public Opinion and Governing

  • Personal responsibility and work opportunity act of 1996 - contained many popular reforms to welfare
    • 5 year limit on benefits, work requirements for welfare after 2 years
  • Tax cuts and jobs act of 2017 - 30R% approval
  • Big Beautiful Bill - 38% approval
  • Tariffs - 36% approval
  • Long term benefits, especially economic favoranolity in media and public may catch up
    • Risky, continued unpopularity and anti-incumbency sentiment
  • Legislation may be important to donors